via vimeo.com
The third in a series of ads for Coke in honor of the upcoming 2010 FIFA World Cup. This is a seriously amazing piece of storytelling.
Initially set on a field of dust in Africa, far from the shiny professional stadiums, “Quest” follows a young football enthusiast looking for celebration. He sets off on a magical journey, in search of the sport’s most festive experiences. Along the way, he encounters various football teams, each with their own personal style of merriment. He then realizes the celebration is within himself and he can bring it to any environment.
