How to get famous… create a video, post it on YouTube and pray that it goes viral.
Ok Go is a band that did just that. Not once, not twice, but THREE times. Their music videos are legendary.
On July 31, 2006, the band released a video for "Here It Goes Again" featuring an elaborately choreographed dance on treadmills. This video was viewed by over one million people on YouTube in the first six days. As of June 2010, the original video upload for "Here It Goes Again" has been viewed over 51 million times, putting it in 42nd place for the most views of any video and 29th place for most viewed music video as well as the 7th most favorited video and the top favorited music video of all time on YouTube.
They did it again in March 2010 with "This Too Shall Pass", featuring one single take of a enormous Rube Goldberg machine. 14,3 million views in three months.
Their latest music video "End Love" popped up six days ago and it's up to 900,000 views so far. This one features some pretty insane stop motion photography. Incredible stuff.
The creativity that these guys inject into their work is truly inspiring.
