I like dreaming up and creating meaningful online experiences for people. I don't buy into traditional advertising. I LOVE tight copy, great design and beautiful typography. I'm an Apple fanboy (sent from my iPhone). I'm happily married. I believe in God. I'm addicted to good coffee.
This campaign - which takes it's inspiration from Subservient Chicken and Old Spice - allows the user to rewrite the story of a hunter who doesn't want to shoot a bear. Fantastic!
There are apparently over 50 different outcomes - more info on that here.