I just stumbled across an amazing piece of work by Industrial Design student Andrew Kim. He's designed an amazing new packaging for Coke - doing away with the traditional iconic curvaceous bottle in favor of an exceptionally eco-friendly design.
I'm not completely sold on the branding of the bottle - there's still a huge opportunity there - but the bottle design itself is revolutionary. I wonder if Coke would even consider this evolution? Let's hope they do.
Read more on Andrew Kim's blog.
