Companhia Athletica Campaign: Change your routine

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DDB Brasil and Companhia Athletica are encouraging sedentary desk jockeys to change their lifestyle with this handcrafted print effort that transforms computer components into athletic movers and shakers. Silhouettes of gym-goers were created with electronics parts over the course of four months. The production process is documented on a website, where the posters are also available for download.

via Creativity Online

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