The power of a good story: Johnnie Walker

An absolute must-see is the new Johnnie Walker spot - if you can call it that. It's called “The Man Who Walked Around the World” and it's a six-minute piece of storytelling that features Robert Carlyle walking through the Scottish Highlands. The ad was produced by BBH London and was directed by HLA director Jamie Rafn. Check it out below.

Absolutely flawless, and yes, it's a single take. Well, it took 40 tries to get it right, but the end result is phenomenal.

You can read more about it on the BBH Labs website, or check out the interview with Jamie Rafn here.

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